Now we had more of a solid brand in place and a clear concept of how we want our presence to look across a number of channels, we decided as an initial task, to create our own stationery. This is, of course, one of the most important tools to have. A business card is first impressions and can help lead to a job opportunity or not and a whole set will give our brand a clear identity.
Sam had a look at what the business card might look like and came up with some initial ideas with the guidance of the group.
Our plan was to emboss all of our stationery to give us that extra aesthetic edge to potential clients...
Business Cards:
As for the reverse of the card, We wanted to keep this relatively simple. We all agreed that the idea of having a name underneath 'asssk' would be beneficial because it would add a much more personal touch to our business. Our main objective was to connect with our target audience of a really personal level. by having our names on there, it initially make the person feel like they are able to give us a cal or email and we'll happily speak with them.
Envelopes:
Seb did the envelope designs. We decided to use this repeat pattern that he created throughout our stationery so our colour scheme would be black and white and the salmon pink colour throughout.
We made a change to the e-flyer by changing the main colour to mint green. We felt it gave us a more iconic style and differentiated us from a little more.
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