Design Practice: Bacardi Brief

When selecting and responding to briefs you will need to consider the following:

How do you balance what you want to do, design or produce with what the brief requires?

I think the Bacardi brief is really quite open and the fact that I am the target audience makes my thoughts and ideas more relevant.

The way the brief is worded makes me think they are open for totally new ideas, the focus being that it needs to appeal to men aged 18-24. This can be from " jazzy new glass ware to augmented reality drink coasters"

The "bulls-eye consumer is a typical 21 years old male drinker."

Do the briefs offer enough breadth and scope for the development of a range of responses while at the same time allowing you to focus your practice?

I am interested currently in branding and identity so this brief hits the nail on the head. Their are few restrictions and encouragement for new ideas and creativity. They haven't specified much because I interpret the brief that they want to be surprised by the outcomes.

The brief also specify different media streams and promotional ideas. So their is a lot of solutions and outcomes I could come up with.

What are the realistic timescales for completing the brief? Are you working to these?

Thursday the 14th of March and the studio and module deadlines are:

February 14th 2013 - interim Presentation and Feedback + 18 / 04 / 2012 - 2pm

I think this gives me plenty of time to start thinking and begin the brief.

Have you clearly identified what the problem is before you start?

The problem is that 18-24 year old men are not buying Bacardi for varying reasons. Being in the demographic I have a few ideas why but I can't precisely say this applies to other men in this age range.

Where is the challenge in the brief and what will you get out of doing it?

The challenge will be trying to invent a different creative way of enticing 18-24 year old men to drink Bacardi because of the connotations Bacardi has. Creating a new identity men will feel comfortable with to the point they might consider purchasing Bacardi.

I think I will get some decent work in the area I am interested in that will help me focus my portfolio to an area of Graphic Design I want to work in.

What do you need to present and how wil you present it?

College requirements

You will need to meet any mandatory requirements specified on individual briefs.

In addition to the submission requirements for the briefs you will need to evidence the research, development and production of your resolutions.

Your work should be documented through regular labelled posts to your Design Practice and Design Context Blog.

Deliverables will be outlined on the competition briefs.

For submission and assessment you will need to present a summary of the development and resolution of each brief on A2 presentation boards (submitted via pdf on your Design Practice Blog.)

YCN requirements

ENTRY DETAILS

The deadline for submitting work is 6pm on Thursday 14th March 2013.
There is no entry fee to submit work.
You can download and respond to as many briefs as you wish. You may also submit more than one response per brief.
All submissions must be in the English language.
You may submit work as an individual or as a team. Teams can consist of as many people as you wish.
Submissions are welcomed from overseas.
Logos and other information listed in individual briefs, can be found online in project packs that accompany each brief.
All entries must be submitted via the YCN digital uploader.
Your zipped entry file must be a maximum of 50MB, if your file is bigger please email hello@ycn.org and we will organise for you to transfer your files to us.

SENDING SUPPORTING PHYSICAL ELEMENTS AND ITEM LABELS

You are welcome to post or hand deliver to YCN elements to support your digital submission. Item labels to attach to them can be found here. Our address is YCN Student Awards, 72 Rivington Street, London, EC2A 3AY.

IMAGES AND OTHER MATERIALS THAT ARE UNDER COPYRIGHT

If you have used images or other materials as part of your submission that may be under copyright, please make clear where you have acquired them when completing your digital submission.

FURTHER USE OF WORK

It may be that the organisation to whose brief you respond wishes to discuss with you the further development and use of your work. Organisations and agencies involved in the awards recognise the importance of including originators in further development or implementation of work. An Award Pool of up to £3000 runs alongisde each brief to enable payments to any originators whose work may be required for broader use. YCN will help organise the transfer of IP and assignment of rights in work where required and unless otherwise stated no monies other than those from the Award Pool will be paid. YCN will encourage full communication between parties and assist in discussion at all stages.