I entered this design competition for the money!
There is a $1300 for the winner of the competition which I think is pretty decent. Worth entering for this brief and because the name is harder then it sounds to translate into a logo from the concept proposed it will throw a lot of people off.
FLUXX: The act of flowing; a continuous moving on or passing by, as of a flowing stream; constant succession; change.
The major emphasis of the brief was negative space and hidden meanings. The client posted examples of logos he was interested in.
http://shine.yahoo.com/work-money/can-you-spot-the-hidden-images-in-these-famous-logos-2528093.html
http://kungfusaloon.com/houston/
The Brief
Design sheets
My concept was fairly simple. I tried to explore the outer shapes from the characters XX. I thought these were more relevant then the U which was suggested as XX represent female chromosomes and visually they gave me more to work with. I thought the triangles above each other looked like egg timers/sand timers which was relevant.
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