Juice Purse Evaluation //Communication is a virus.

Juice Purse 

We decided to choose How to be creative/ recycle.

We thought of an idea we could run with pretty much straight away. I was carrying a 'juice purse' on my person and when I said we could make juice wallets and purses everyone took it with a pinch of salt until we pondered over it more and decided that we could in fact brand and create and identity for juice purses created out of juice tetra packets.

I was given my juice purse as a small gift which cost nothing and anyone in theory could make. The juice purse is just quite a catchy little quirky purse. We thought that they were perfect as a concept to sell.

We did some research online and found that although their were different template nets their wasn't any kind of brand that visible to us. So there was an opportunity for us to be the first to brand the juice purse tetra packs. We thought that juice purse answered the brief by being something a bit different that also followed 'How to be creative while recycling'.

Although we didn't find anyone else who had branded juice purses we did find other Eco business's that were doing the same thing with different products for example Ecoist, tree hugger, great green good and many others. These company's have a set of products that are made from recycled items such as coco cola cans and made into hand bags and other sorts. This identified to us that theirs definitely a market and an audience for this type of product which gave our idea credibility.

We started off making loads of juice purses from which we found quantitative templates and got quite a lot of primary research from different members of our group and also people from around college generally other students. What kind of existed as a gimmick in our minds seem to impress people. So we began secondary research of what makes a successful brand and trying to create a brand for Juice Purse. Juice Purse was also the name we decided to use as it made sense by directly describing the product as well as being a tag online for the tetra template which made sense as we thought this is what people would usually use as a search term through a search engine.

We found looking at any other contemporary products which are sold on the internet serves as good secondary research for branding and identity. We looked at websites and products we thought worked and ones wee didn't and we discussed in a group why and how they were successful and unsuccessful in our opinions. This was useful as it gave us a bench mark for our own product. We considered the amount of resources we had at our disposal and also the amount of time we had on hand which would directly effect the end result of what realistically we could achieve.

In the final crit promotion was raised. According to Jo and Amber we needed to promote our product more as the concept and the way we had approached branding the product was great but unless we physically got it out into a live context how would people know about it. From there we decided to make a Facebook page and twitter page in which people could view the Juice Purse.

I think the group worked really well as a whole and the product and work we produced was very successful. Juice Purse has been one of my favorite briefs. I think it was enjoyable because we tried lots of new things for example the video and also the homemade embossing.