Me and Martin are trying to include the Japanese philosophy into the concept. We want to include the 'Kando' attitude into the project. We feel this should be played upon as it's interesting and relevant to the brand.I am researching 'Japanese Philosophy' an also deconstructing the YAMAHA philosophy page on their website. There is some pretty interesting stuff.
'Yamaha will continue to create 'kando' and enrich culture with technology and passion born of sound and music, together with people all over the world.
'Harmony with society'
'Yamaha is a good corporate citizen that contributes to the development of society, culture, and the economy by observing laws, demonstrating high ethical standards, and endeavoring to protect the environment.'
'Valuing people'
'Yamaha strives to be an Organization where each person's individuality and creativity are respected and all can demonstrate their full potential through their work.'
'Yamaha fully satisfies its customers by offering quality products and services that incorporate new and traditional technologies as well as refined creativity and artistry.'
'Transparent and sounds management'
'Yamaha delivers proper returns to shareholders by ensuring a solid business performance and achieves lasting development through transparent and sound management.'
The brief development
Considerations
- Yamaha’s company philosophy is ‘Kando’ (can-doh); a Japanese word that signifies an inspired state of mind.
- Make it digital, but the idea should ultimately be able to live across all channels.
- Consider the role of sound in your idea.
- Yamaha is a global brand; ensure your idea can travel.
- Yamaha’s tone is energetic, passionate, active and celebratory.
- Where will your idea live? How will you reach your audience?
- Consider how your idea could also be featured on the Yamaha website – space on the homepage will be available.
- This is a brand awareness challenge. Your response needs to activate Yamaha’s Kando spirit and notion of passion and performance. The long- term player objective is to place the Yamaha product in their hands.
I think this is one on the main points:
'Your solution should not add to the pollution and noise of digital advertising. Create something useful, meaningful and enjoyable.
Some useful statistics.
Event and orginisations - YAMAHA
- Junior Original Concert
- Training of Music School Teachers
- YMFE-Scholarship Program
- Yamaha Music Schools (600 schools in Europe; about 40.000 enrolled students)
- Keyboard Festival
- Administration of 18 European Country Web Sites in 14 Languages
- Junior Original Concert
- Training of Music School Teachers
- Participating in the YMFE-Scholarship Program
- Yamaha Music Schools
- Jazz Scholarship Awards
- Yamaha Jazz Experience
- YES Magazine (Yamaha Educational Supplement)
- Childine Rocks
- Yamaha Artiste Programme
- Yamaha Download
'Yamaha's products and services always reflect Player's "Passion & Performance.
The consistent activities prove Yamaha's own "Passion & Performance" as well.'
Japanese Five Elements:
Chi
Sui
Ka
Fu
Ku
No comments:
Post a Comment