Responsive - YAMAHA, Action Plan

The Action plan

Brief title - YAMAHA

What is the problem?

Communication
We identified the problem being that the current Yamaha brand doesn't connote the good points that exist within the corporation.
We loved the fact that Yamaha included a philosophy on the their website but thought that it should be highlighted more.

Digital media
We agreed that the website is too cluttered even with music and visual products featured.
We also agreed that we had never seen any promotional material from yamaha before, for example on facebook.

Products
We were also not what products Yamaha actually produced. We were aware they had a big range but didn't realise just how many good they produced.
We didn't realise the company was split into music and machinery.

We intent to (inform/ instruct/ persuade/ direct/ educate/ promote)
We intend to inform, educate, promote and informa the target audience about Yamaha as a brand because we think Yamaha is a decent business.

Target Audience:
Amateur musicians or riders with a passion to find their own way to play. 

We decided to pick musicians as we had more expertise in this field; especially Martin.  

In order to achieve this we will produce....

We currently aim to produce a html5 website with interactive animation. Available across various various application for example tablets and phones. The webpage will be responsive and fluid.

The method of delivery will be an interactive navigation video which shows the functioning website. The video will be no more then 2 minutes long.

This will be produced using...

(state at least two print processes that you intend to use)
We will not be focusing on print but digital media. So we will use HTML5 and CSS.

We will use software including Dreamweaver and After Effects.