The purpose of this workshop was to help us understand what makes good design boards with the purpose of the design boards being to communicate our concept to the audience which today was my peers.
Its not about trying to make the design boards looks super jazzy or contemporary to my personal taste. Although I added my personal touches I tried to make the sole purpose communication.
Below you can see the my original boards as a PDF and I have copied the feedback from the printed design boards.
Design boards PDF:
The titles on my first boards need positioning to the left because when they are positioned to the right people read the second column of text first, from right to left. This is not how I want the paragraphs to be read.
Maybe condense the first page of body text. Remove words that are unnecessary and makes sure spellings and grammar are correct. The written communication was also too informal, this is because I copied it off my blog.
The fact that the text was aligned to the right made it hard for people to read. I disagree but I think it is a valid point.
I forgot to add page numbers so I quickly scrawled them on before the crit. I will add them on digitally for tomorrow.
On the second board the feedback was that it would be nice to see some screen prints in the style of prints that I included. They were referring to the Helmo - Fashion Animal prints. This is reassuring because thats what I had in mind.
A point I don't agree with is the information on the second board is too brief. If there is too much information people won't read it. Although I disagree I will try and find a happy medium.
On the third board people had no criticism but said they like the examples of work I had found with specific designers being denoted. Few typos and they liked the grid I had used.
On the fourth board people again liked the reference images I had chosen which was good because this is the style I want to attempt to reference. Again they said good layout.
On the fifth board again the body copy needs aligning to the left not the right. I agree as it does make it hard to read. Another comment was that although the grid is good maybe I could switch it up a little to make it more interesting. I agree with this I will change a few of the layouts.
Writing the brief
The first thing we did was to generate content from categories given to us by Lorraine and Simon. Here are the following categories with my chosen answers relating to my brief and concept. The purpose is to help us write a brief that we might choose to take on.
The point of the first brief and this task is to generate the content so that we can research and create a brief. Sounds confusing, but the second brief is to complete the first brief we wrote.
5 words that sum up your good
- Senses
- Survival
- Objectivity
- Instinct
- Awareness
- Action
5 words that sum up your chosen target audience
- Knowledgable
- Interested
- Academic
- Science Geek
- Creatives
- Student/Graduate
5 words that sum up your tone of voice
- Questioning
- Informative
- Attention
- Entertaining
- Surprising
5 products that you can potentially create
- Book
- Poster
- Website
- Postcard
- Billboard
- Mobile Application
- MAgazine Article
- Web advert
- T-shirt
- Music video art
5 processes that you want to do?
- Screen print
- Hand rendered illustrations
- Colour experimentation - flurescent inks, Neon inks
- 3D
- 3D anamorphic type
The last category was what is the starting point and I choose An Exhibition of...
and the from the second category I chose Information and Wayfinding with branding and identity.
Our task for tomorrow is to fill the blank brief from the generated information from the workshop with Lorraine and Simon. We are then going to present the brief and new design boards to a set of eleven people.
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