Responsive - YAMAHA, What Next?

Content

Instruments/products

Insturments that have the wow factor. This is what people want to see when they open the digital media we are gonig to produce. We want the audience to be shocked with the technology that Yamaha are producing (which they are) An example of this is when we were looking at products for the content of the webpage we found a synthesiser that looks like Alien technology, we quickly gathered an audience who were amazed by what they were seeing crowding round to view Youtube videos - this needs to be communicated on a mass scale.

Interaction

Yamaha sopports a wide body of organisations and has multiple schools open with an approximate 40,000 students. Why didn't we know this?

We thought about having a space dedicated to emerging talent that we or Yamaha could feature on the digital media we are going to create. The idea would be that people who use Yamaha instruments could get  the chance to be featured for one day on the yamaha application. This provides exposure for them but also for the products featured in the video. A great way of showing off talent and technology. This links to the brief perfectly:

'Create a campaign using digital media that generates global brand awareness for Yamaha’s full range of products. They want you to develop a digital platform, product, service, or idea that engages people through new methods of online advertising. '

Philosophy

Along with the idea of featuring cutting edge products that break the barrier of current technology we also want to run with te Yamaha philosophy. In my previous blog post we identified 'Japanese philosophy'

but...

We are going to use the philosophy that Yamaha had provided on their website:

We thought that the Yamaha copyrighter was probably better then us combined. Although we are going to use the Yamaha philosophy we have adapted the copyright to fit what we think is the target audience.

Below is the original philopshy of Yamaha, below that is the edited philopshy we are gonig to include on the webpage.

Original Philosophy

'Kando'

'Yamaha will continue to create 'kando' and enrich culture with technology and passion born of sound and music, together with people all over the world.

'Harmony with society'

'Yamaha is a good corporate citizen that contributes to the development of society, culture, and the economy by observing laws, demonstrating high ethical standards, and endeavoring to protect the environment.'

'Valuing people'

'Yamaha strives to be an Organization where each person's individuality and creativity are respected and all can demonstrate their full potential through their work.'

'Yamaha fully satisfies its customers by offering quality products and services that incorporate new and traditional technologies as well as refined creativity and artistry.'

'Transparent and sounds management'

'Yamaha delivers proper returns to shareholders by ensuring a solid business performance and achieves lasting development through transparent and sound management.'

Editted Philosophy

'Kando - Inspired state of mind'

'Development of society, culture + the economy by observing laws demonstrating high ethical standards + endeavouring to protect the environment'

'By encouraging individuality + creativity- Yamaha believe that all can demonstrate their full potential through their work'

'Yamaha incorporate new + traditional technologies as well as refined creativity + artistry'

We basically picked through the copy and picked the most interesting inspiring language that was relevant to the webpage.

You can see a mock up here:

This is just a mock up of how the pages are possibly going to be structured.

We have 8 different pages with another potential 2. So at least 10 different pages will need to be formatted and structured.

Each subject will be split into using a philosophy as a sort of line break.