What is good? - Audience, Range, Distribution etc

I am trying to start thinking about my potential audience, range and distribution of my new subject perception. Below is what I have but I know I need more research. I format this information into a brief and set of boards and hopefully I will get some feedback and direction to where I should also be researching.


Audience

The audience for my publication is going to be people who are interested in science, I can imagine the same audience who reads New Scientist.

I also identified people who are interested in self appearance and how they are perceived seeing as this is linked to perception. I think this is a very general audience to identify seeing as half the world are probably interested in what they look like. Narrowing it down could mean my audience are people who are consciously trying to create an image for example Art Directors, Creatives, Designers, Musicians and people in Public Relations.

Other people that I consider potential audience would be graduates, people interested in philosophy and people who review or critique.

Then there are people who are interested in learning and gathering general knowledge.

Publication style

I want to create a booklet that breaks the usual format of books. I want it bound but I also want it to be more interactive then a generic booklet. The main way I am going to achieve this is through the use of colour.

Range

I want to produce a booklet and maybe a set of non-standard posters.

Processes

I want to experiment with colour. On my context blog I have identified a style in which I am interested in - Helmo, Gasper Noe kind of neon, fluorescent, vibrant colour. Currently I have the idea of playing around with ultra violet light and different responsive inks. Also with 3D glasses and 3D image.

I will also do some screen printing this time around maybe using the neon inks, UV sensitive inks. I think this will be interesting to work with and might produce some exciting results.

Distribution
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