Responsive - YAMAHA

We individually filled out a document that basically highlighted the reason why we choose who we choose to collaborate with. It also listed what technical skills both brought to the table and what roles we were going to adopt.

Here are the questions containing the following questions:

Why have you chosen to work with your creative partner? What are your aims?

I decided to ask Martin is he wanted to collaborate. My reasoning behind this was mainly I am familiar with Martin on a social level without living with him or spending too much time with him. This might sound harsh but a working relationship and close social relationship would probably to strenuous?

I am also interested by Martins use of digital media, HTML5, AfterEffects etc. I think this is an opportunity to pick his brains.

I think Martin is reliable and basically I think he will pull his weight.

What are your specific areas of creative interest in this brief?

I spent the first year working on predominantly print based briefs so I think it is a good idea to advance my knowledge within web and digital media. Especially web as I am interested in this creative field.

The YAMAHA + YAHOO briefs will allow us to explore the media mentioned above.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I can offer my standard adobe suite skills (Photoshop, Illustrator and Dreamweaver skills) but I think my layout skills especially in InDesign will be useful for presenting our work.  Also producing grid systems for web briefs - I will apply my use of grids and guides to the web templates and hopefully structure the web grid systems.

I will also utilize my typography skills.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I will also input a healthy amount of ideas and proposals with various creative directions.

I have an up to date knowledge of current events and awareness with what’s going both in the UK and Internationally.

I use the Internet and I am also familiar with digital media so this will help with deciding how we can use new digital media in relation with the YAMAHA brief and the YAHOO brief.

What will your specific roles be in this collaboration in relation to your brief?

I think Martin will use his technical software skills. I would say his skills within digital media are higher then mine, but I will contribute mock-ups and design ideas. Specifically I think my typography skills will be valuable.

What will your individual responsibilities be in relation to your brief?

What will your joint responsibilities be?

Presentations, idea genoration, research, time management.

Martin's agreement response:

Why have you chosen to work with your creative partner? What are your aims?

Sam has a professional outlook to his practice, recognising that graphic design is about clear communication and relies on the strength of a good concept. Sam has an eye for detail that I can sometimes lack, and works in a way that is different to my own, preferring a clean and sophisticated style of graphics that is counter to my normal approach to image-making.

What are your specific areas of creative interest in this brief? 

I am interested in applying technology and web design to this brief. I also have an interest in finding ways to promote other people’s brands in unusual ways, and both of these briefs should provide avenues for exploring this.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I am familiar with the production of motion graphics and animation, and have been researching the potential of employing HTML5 animation to enhance web interaction for this brief.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them? 

I have an interest in technologies that are relevant to both briefs. In terms of the Yamaha brief, I have used their keyboards and am familiar with their range of musical instruments which will definitely be an asset to this brief.

What will your specific roles be in the collaboration in relation to your brief?

Sam's skills in layout and competence with type design will make him an asset for this side of the brief. He is skilled in typography and branding which could form a part of the project. I would like to contribute more heavily on the illustration, web and motion side.

What will your joint responsibilities be?

Presentations, idea generation, research, time management.

1o points about what we both agree on in relation to the brief and our ideology:

• We think the Japanese philosophy should be included into the brief
• Both concept driven
• Efficient in design
• Awareness of international design
• Both have focused strongly on branding in the past
• Both in to win the D&AD brief
• Recognise design is about having fun as well as working hard

10 differences and me and Martin have:

• Martin is mainly illustration image based.
• Martin is a lot better at presenting 
• I am more print based
• Different ethical standpoints 
• Martin is a vegetarian
• Martin is from London
• Martin doesn't use as much typography/ doesn't like it.
• Different design taste
• As people we are quite different