Five things - Lorraine

Lorraine's task to help us re-write our chosen brief. We picked 1/3 briefs, I picked the Mutton Quad brief. For tomorrow I need to produce a proposal of what I am going to do.


Five problems I want to solve.

1. Create a niche typographic restaurants
2. Make dining out an experience 
3. How can typography permeate all aspects of the restaurant?
4. How can you brand a typographic themed restaurant?
5. How can you make dining out successful?

Five reasons you want to solve it.

1. Because I don't think there are many typographic restaurants
2. Because I love dining out, especially at a restaurant I approve of
3. It would be interesting going to a restaurant and finding typography specific references throughout the experience
4. I like branding
5. Because that is an interesting question that many people have searched for the answer to

Five things you don't know about your brief.

1. Typography references, hobbys, connotations, style, interest
2. Restaurant media, format
3. Food that typographers are interested in, whats the menu
4. What else other then typography makes restaurants successful 

Five facts you know about your subject/ content.

1. Food industry is huge, people gotta eat!
2. Typography should permeate all aspects of the place
3. Every aspect of food, its production, delivery, purchase and preparation is analysed, theorised, visualised and criticised.
4. Restaurants offer different environments to dine in.
5. Themed restaurants have always existed

Five facts about your audience

1. Enjoy detail, attention to detail
2. Probably enjoy typography jokes
3. Whats green and loves typography?... Kern-it the frog!

Five end products

1. A menu - which is designed with the intentions of merging food and typography. The language needs to mimic typography terminology.
2. Window vinyls - Restaurants generally have attractive window typeset vinyls which I would love to apply.
3. Wall typeset - Visual typography on the walls, for instance a typographers kind of joke.
4. A bit of a silly idea but some kind of process that makes sense and functions well. For example when you order your food you have to fill out a form that specifies exactly how you want your meal cooked. An over the top typography reference.
5. A fork that isn't kerned properly! cutlery that is linked to typography.

5 points of distribution  

1. Restaurant
2. Signage
3. Interior
4. Exterior
5. Website
6. Flyers
7. Business Cards
8. Lighting

Five ideas you wish to communicate

1. The complexity + culture behind typography
2. Although typography is generally invisible, this is for a reason
3. Typography to non-typographers
4. Typography being written speech